What’s the Purple Possibility in Marketing?

As spiritual artists and creative visionaries, we create for the pure joy of creating!

We also create with a purpose – whether it’s to express something within ourselves or to inspire something deeper in someone else. And many times, it’s both.

So when it comes to authentically marketing our work, these things have to be present in order for us to feel connected to the process. And it’s this connection that is felt by those who are the potential recipients of our work. If any of these elements are missing, there could be a significant disconnect between the creator and the recipient – which can result in little to no revenue.

In my five years as a creative entrepreneur, I’ve become quite fascinated with the world of marketing and selling.

Quite often, we’re taught to “sell” to a person’s “pain point” – shining a big light on what’s wrong in their life (or in their business) by highlighting their struggles and why they “should” be better or further along than they are. This leads to spending too much time, money, and energy on “fixing” what we perceive to be the problem – and it leaves people feeling drained and depressed. It’s a sales technique that’s rooted in darker, more negative energies.

For those of us who are highly-creative, I’ve often wondered what would happen if we flipped this on its head – and approached marketing from a place of gratitude and expansion.

What if we helped people connect with the gifts and dreams in their lives (and in their businesses) – rather than their points of pain – and showed them how to magnify and expand those gifts and dreams tenfold?

Can you imagine how better people would feel – knowing that they were already in possession of extraordinary gifts and fully capable of reaching their dreams? It’s really a matter of stepping into those gifts and embracing them wholeheartedly – and then fully claiming the dreams and setting inspired actions that bring the dreams to fruition.

Based on what I’ve seen and experienced, people are ready for a more positive, light-filled approach to living and doing business in this world. You can also see this hunger in politics and education. People are getting drained by the constant focus on what’s not working. They want to hear about what IS working – and how we can expand and build upon that.

People are more inspired by the strength of what’s being focused on  – than they are by the weakness of it. They’re much more inspired by possibilities for positive growth and expansion – than they are a “quick fix” solution that wears off after a short amount of time.

It is true, though – that “pain story marketing” is successful. But successful for whom – is my question.

It works to the point that the person is “sold to” – often times in an energy of desperation – where a cash transaction takes place. And in some cases, the person receiving the product or service is happy with the result.

But I’m seeing more and more people unhappy with the amount of money, time, and energy they’re spending on what turns out to be a “quick fix” and not a long term benefit.

So the bigger question is – who does the “pain story marketing” approach really serve? The “seller” – or the “recipient?”

From what I can tell, the “seller” is making off like a bandit – which leads them to push a message that says, “This sales approach works! You will make money when you sell in this way.”

But is the recipient really getting what they need and/or desire? Maybe in the short term, the answer is yes. But what about the long term?

Of course being the visionary that I am, I’m always looking at the long-term “ripple effect” of this type of selling. Based on my own experience and countless conversations with others, the “quick fix” feels good for a while – but then the “buzz” wears off.

And then what? Do we repeat the cycle again and again – and again?

How ethical is this approach – really?

So this brings me back to the work of spiritual artists and creative visionaries.

What we create is often forward-looking, so it’s important to embrace a marketing process that reflects this by feeling into the possibilities for expansion and positive growth.

And with every great move toward expansion, there’s an awareness of what we’re moving from. It’s always good to have a contrast – between dark and light.

And the best way to move forward is to honor the gifts in the darkness (our shadow energy) by bringing them into the light. Running from the darkness via the route of a “quick fix” isn’t a long-term solution.

There are many gifts in our shadow energy.

In my creative work, this is what I help people see. There is LIGHT in our darkness – IF we’re willing to open our eyes, our heart, and our mind – and receive its gifts.

Darkness really isn’t as ugly as we make it out to be. All we need is someone who recognizes the gifts that we possess and who has the ability to help us find the light switch.

This is why I created my Purple Possibility programs – to help people see the gifts in what they already have and how to bring them forward in new and exciting ways. It’s about stepping out of a black and white mindset and into the grey – which I’ve colorized as red and blue – shifting them into purple.

The gift of contrast is truly a beautiful thing. And the truth is – the most extraordinary gifts are found in darkness.

And when we find our way to the light switch – WOWSAH! ~ It’s quite miraculous!

Marketing should never be an “either/or” – choosing light over dark – or dark over light. It’s better when it’s rooted in the “and.”

So what’s your Purple Possibility in marketing? How are you bringing your gifts into your marketing process?